Coco SoftTM smells fresh up to 3 times longer than other reptile bedding by eliminating odours naturally, not simply masking them with perfumes or aromatic oils. Coco SoftTM becomes a living substrate that functions like a forest floor ecosystem with up to 20 times the biological activity of other brands. Coco SoftTM begins with fresh 100% organically grown coconut husk, never fermented in saline water. In fact Coco SoftTM has been demonstrated in a major university study to reduce the growth of pathogenic fungi by up to 77%! These same microorganisms quickly reduce organic waste, keeping the enclosure cleaner and smelling fresh, even on a heavy feeding schedule. A cleaner cage means a healthier pet.